BUSINESS MAKEOVER

MASTERING THE POWER OF THE PERFECT SMILE- 
PAINTING YOUR PUBLIC CHARACTER
by Dr. Veronica Greene / Carmen Regalo
Edited by: Leonard M. Gettz, MBA


Science uncovered that it takes 43 muscles to frown and only 15 to smile. This means that it takes physically more work to facially express misery. We can also assume from this theory that by nature, we are typically joyful beings who gravitate to positive experiences.

Under the study of body language, facial expression holds a complete library of messages from subtle hints to bold expletives. Mastering these expressions constitute the "art of communication"- leading to other social powers like seduction, persuasion or motivation.

CONTROLLING THE FACIAL IMPULSE: All the muscles and sections of the face make up the high-speed expression billboard exposing your thoughts and emotions to the public. To maintain a balanced relationship with the world around us, we work to FILTER, SUPPRESS or CONCEAL our body's automatic will to express contrary thoughts facially through the use of a POKERFACE. We fight our face's subtlest responses such as a micro-frown, a sudden twitch of an eyebrow or a mini crinkle of the nose as these may unconsciously emerge in response to something unpleasant. These actions can easily give away your true feelings to someone without your control. A great example of this is when we try to deny an accusation or persuade someone about something we ourselves to not believe in.

WINDOWS TO THE SOUL
The PR engine of any public figure is packaged by their well-engineered visual image.  Critics often have a field day with celebrities and politicians as they try to leverage what truly lurks behind that celebrated smile.  Can we trust them? Are they up to no good?  Will they keep their promise? ... or do they truly have what it takes to change the world? 

Mastering the smile to create the desired public impression is probably the single most difficult craft for any social communicator. Always cautious of being caught off guard, personalities whose reputation is largely based on public impression are slave to the full-time responsibility of keeping a consistent behavior and the right smile under the public eye. With the power of high-speed media messaging (and ruthless editorial translation), a single photo catching a world leader touting a less-than-favorable expression can send tremors to the country's confidence rating and suffering the scrutiny of judgement and speculation.  

Where NOT smiling has its own meaning to the public persuasion effort, establishing your leadership means knowing what kind of smile to use in any given event to express your level of sincerity and fortitude.  The smile can paint an impression (true or not) of how you are to be received by others while conveying the character you hope to build publicly.

Translating this to your own public image, there is much to lose when your facial muscles have no buffer between your innermost thoughts and your public window. To master your facial expressions is to control which thoughts you wish the public to receive, and what message they should be getting. In business or in your personal life, persuading others with a smile is largely powerful while employing the wrong expression can misrepresent you to others- leading to miscommunication and possible distrust.  (excerpt from chapter 22)

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GOING ON A DATE is one of life's best challenges for managing facial expressions. To present your best side and to explore your compatibility, you find the need to control yourself from expressing too much or inaccurately. To pull off TOO MUCH SMILE can lead your date to misreading extreme interest whereas having little or no eye contact, activating the frown muscles, a wince or a grimace paints a negative vibe. There's also the term "smiling eyes" which employs the way you look at your partner through a calculated bat of an an eyelash, raising an eyebrow, regulating the rate of your blinking in coordination with your whole body language. This constitutes the entire recipe for conveying "come hither".

Science uncovered that it takes 43 muscles to frown and only 15 to smile. This means that it takes physically more work to facially express misery. We can also assume from this theory that by nature, we are typically joyful beings who gravitate to positive experiences. - See more at: http://responseli.com/FEATURE2_DATING.html#sthash.1Bl3H499.dpuf

BOOK SAMPLER: MASTERING THE POWER OF THE PERFECT SMILE- by Dr. Veronica Greene - See more at: http://responseli.com/FEATURE2_DATING.html#sthash.1Bl3H499.dpuf

BOOK SAMPLER: MASTERING THE POWER OF THE PERFECT SMILE- by Dr. Veronica Greene - See more at: http://responseli.com/FEATURE2_DATING.html#sthash.1Bl3H499.dpuf